Showing posts with label usana. Show all posts
Showing posts with label usana. Show all posts

Sunday, July 25, 2010

What Is The Difference Between A MLM/Direct Sales Distributor And Traditional Retailer?

















RESEARCH:
Franklin-Paul Blake



Network Marketing and retail are two different ways to bring products to the market place. But in the end they are very similar, except one thing, residual income.

In both cases we are talking about a product or a service that needs to be sold or provided to a customer. In normal retail, retailers buy from wholesalers or directly from the manufacturer and have a shop or an online outlet. In MLM or Direct sales the distributor or agents buys from the company/manufacturer, or from one of their affiliated franchise country offices. Distributors have most of the time a small shop at home, as they work from the kitchen table, office or even small outlet.


Retail Business Model
Normal retailers market their products through means of advertising, print, flyers, radio ads, word of mouth and the internet. And so do Multi Level Marketeers. A retailer buys and sells and makes profit. And so does the MLM/Direct Sales distributor.

The real difference lies in the residual income the MLM/Direct Sales marketeer can make.

The retailer has one income, he buys and sells, and anything in between he can call profit, of course he has to reduce his profit with his overhead costs, and that results in net profit.


The MLM Business Model
The MLM/Direct Sales distributor or agent also buys and sells and can also call anything in between profit. As he probably works from home (creates tax advantages) and saves lots of time in travelling between work and home, his overhead costs can be pretty marginal. The result between his buy and sale minus his overheads is also his net profit.

So what than is the real difference between MLM/Direct Sales distributor and retail. It’s the residual income.

The distributor/agent can offer others to become distributor/agent too, and when they go to work, he will be paid a bonus or royalty income on the volume sold by his partners. These extra bonuses and royalties are called residual income. The more partners introduced, the more residual income can be made. The better trained partners are the more active they will become, the more bonuses can be made. In MLM/Direct Sales, partners can also introduce partners, and also on these people residual income will be earned. Depending on the company joined, bonuses can vary per pay-out level. The more total partners created the more business will flourish. The bigger the team, the bigger the check.


Direct Sales / MLM vs Retail
In retail the retailer only can produce income when his shop is open. When he closes for one day, there is no income. When he closes his shop for a holiday there is no income. A MLM/Direct Sales distributor can go on holiday, he or she is not doing any sales, but his team of distributors will continue to produce income 24 hours / 7 days a week. This how MLM/Direct Sales distributor make income even when they sleep.

Quote: J.P. Getty
“I rather earn 1% of 100 people than 100% of one person”


CREDITS:
Author - Frank Amptmeijer


RESEARCH:
Franklin-Paul Blake

MLM hobby or business? Learn how to turn your hobby into a business.


Most people see MLM as a hobby. Most people involved also end up having a hobby income. But MLM, Network Marketing or Direct Sales, is a business, a serious business, and only when a MLM entrepreneur starts treating it that way, the serious income will come.

Most of the time people get introduced through a person active in MLM, inviting them for a meeting. During the meeting a hype is created, a hype about the products and why we all need the products. A hype about the company, and why we all need the company. Some presentations are so good, that even when the products are not up to standard, the stories will get people excited.


The Pay-Out Plan
Then the pay plan is introduced. People get even more excited when they hear the various incomes. You are in, you are sold, point of no return. You are not letting your friend down. So, when excited after a meeting, there is a good possibility that the next morning you wake up and you start to think (the excitement has sunk away) “who am I going to sell these products to?” You are not motivated, you have too many products to sell. And who are you going to ask, family, friends, colleagues? Your sponsor has already asked you to make a list of people you know. He told you there are at least 200 people you know personally as a friend. You are too embarrassed to put even ten names on a piece of paper. And you know these ten names will buy from you. They trust you and like you and will help you. But can you build a sustainable business on these ten names. The answer is NO.


How to Start With MLM
We offer insight on how to start, how to handle and to think before you start. Otherwise keeping the money in your pocket and have a great day with the family. If MLM is seen as a hobby, man will not succeed and after a while they will be an experience richer, and some dollars lighter. Think before you act. MLM is a business, and not the easiest one to start. But the rewards can be incredible, and even for unschooled people an opportunity to reach financial independence. Skills needed for any type of business, stamina, determination and discipline this will bring you the promised rewards.

Love the products, because they will bring the income desired. Use the products, as there are no better testimonials then your own. Love the company, as they are the ones working with you to build a bright future.

TOP TIPS
  • Test the products first as a consumer
  • Invest only what you can
  • Advertise massively
  • Attend any form of training
  • Never work alone, always bring people


Quote: George Foreman
"The question isn't at what age I want to retire, it's at what income."


CREDITS:
Author - Frank Amptmeijer


RESEARCH:
Franklin-Paul Blake